Starbucks has grown aggressively over the years after the Dunkin Donuts. According to "Video Marketing Showdown: Dunkin Donuts vs. Starbucks" article, “Dunkin is primarily U.S based company while Starbucks gets a great revenue from its markets outside the United States." Both companies are fighting to reach the top of wanting to become the great king of coffee.
Before Covid-19, going to school. downtown passing by Starbucks every day, and seeing semiotic symbols of pop culture. When you hear the name Starbucks, you think of the white paper cup with the mermaid displayed on it. The lady mermaid on the siren cup has been modified over the years, but it has become the worldwide symbol of Starbucks in American popular culture. According to Kimiho's article “Starbucks entering popular culture,” the Starbucks Siren is a widely spread advertisement that has made Starbucks Coffee Company millions of dollars.
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